THE ROLE OF DIGITAL ENGAGEMENT IN OMNICHANNEL FASHION RETAIL: THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND LOYALTY - koreascholar

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THE ROLE OF DIGITAL ENGAGEMENT IN OMNICHANNEL FASHION RETAIL: THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND LOYALTY

Anita Nanda, Vera Butkouskaya

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442771

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.739

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Sustainable IMC Customer Engagement Brand Loyalty Omnichannel Fashion Retail.

저자

Anita Nanda(HSE Graduate School of Business, Russia)
Vera Butkouskaya(HSE Graduate School of Business, Russia)

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