WHY CURIOSITY SOLUTIONS MATTER: MODERATING THE IMPACT OF CURIOSITY ON BRAND ATTITUDE AND ENGAGEMENT - koreascholar

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WHY CURIOSITY SOLUTIONS MATTER: MODERATING THE IMPACT OF CURIOSITY ON BRAND ATTITUDE AND ENGAGEMENT

Yi-Ting(Tami) Chu, Kuan-Ju Chen

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442811

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.805

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Curiosity Curiosity Solution Brand Attitude Brand Engagement Social Media Marketing

저자

Kuan-Ju Chen(National Chengchi University, Taiwan)
Yi-Ting(Tami) Chu(National Chengchi University, Taiwan)

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