THE IDENTITY PRISM GETS DIGITAL! EMERGING STRATEGIES TO NURTURE LUXURY CONSUMERS’ EXTENDED-SELF AND BRAND RELATIONSHIP - koreascholar

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THE IDENTITY PRISM GETS DIGITAL! EMERGING STRATEGIES TO NURTURE LUXURY CONSUMERS’ EXTENDED-SELF AND BRAND RELATIONSHIP

Lamberto Zollo, Riccardo Rialti

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442933

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1020

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Digital Strategies Luxury Self-identity Brand Relationship

저자

Riccardo Rialti(University of Siena, Italy)
Lamberto Zollo(University of Milan, Italy)

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