THE VALUE OF ABSENCE: LUXURY BRANDS' CHALLENGES OF MAINTAINING BRAND ESSENCE AND EXCLUSIVITY ON SOCIAL MEDIA PLATFORMS - koreascholar

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THE VALUE OF ABSENCE: LUXURY BRANDS' CHALLENGES OF MAINTAINING BRAND ESSENCE AND EXCLUSIVITY ON SOCIAL MEDIA PLATFORMS

Dong Yang

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URLhttps://db.koreascholar.com/Article/Detail/442738

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.681

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Social Media MarketingBrand ValueLuxury BrandExclusivityMarketing and Promotion

저자

Dong Yang(Fashion Institute of Technology, United States)

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