BRAND REDEMPTION: HOW LIBERALS AND CONSERVATIVES DIFFER IN MORAL LICENSING - koreascholar

논문 상세보기

BRAND REDEMPTION: HOW LIBERALS AND CONSERVATIVES DIFFER IN MORAL LICENSING

Divya Tewari, Yuri Seo, Eugene Chan

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442984

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1047

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Brand Redemption Liberals Conservatives Moral Licensing Political Ideology

저자

Divya Tewari(University of Auckland, United States)
Yuri Seo(University of Auckland, New Zealand)
Eugene Chan(Toronto Metropolitan University, Canada)

같은 권호 다른 논문