IMPLEMENTING EVENT MARKETING FOR FASHION BRAND COMMUNICATION: A THEORETICAL DISCUSSION - koreascholar

논문 상세보기

IMPLEMENTING EVENT MARKETING FOR FASHION BRAND COMMUNICATION: A THEORETICAL DISCUSSION

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442848

구독 기관 인증 시 무료 이용이 가능합니다. 4,000원

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.899-905

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Event Marketing Fashion Brand Communication Brand Experiences Personal Connection Consumer Emotion Event Planning

저자

Qingxin Peng(University of Leeds, UK)

같은 권호 다른 논문