IMPACT OF USER AND FIRM-GENERATED CONTENT ON BRAND COMMUNITIES AND DESTINATION BRANDING - koreascholar

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IMPACT OF USER AND FIRM-GENERATED CONTENT ON BRAND COMMUNITIES AND DESTINATION BRANDING

Athanasios Poulis, Alexandratos Spyros, Anastasios Panopoulos, Evi Chatzopoulou

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URLhttps://db.koreascholar.com/Article/Detail/442845

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.880-884

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

User-Generated Content Firm-Generated Content Online Brand Communities Destination Brand Equity Destination Branding

저자

Athanasios Poulis(University of West Attica, Greece)
Alexandratos Spyros(University of Patras, Greece)
Anastasios Panopoulos(University of Macedonia, Greece)
Evi Chatzopoulou(University of Patras, Greece)

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