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IMPACT OF USER AND FIRM-GENERATED CONTENT ON BRAND COMMUNITIES AND DESTINATION BRANDING

Athanasios Poulis, Alexandratos Spyros, Anastasios Panopoulos, Evi Chatzopoulou
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  • URLhttps://db.koreascholar.com/Article/Detail/442845
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.880-884
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
User-Generated ContentFirm-Generated ContentOnline Brand CommunitiesDestination Brand EquityDestination Branding
저자
  • Athanasios Poulis(University of West Attica, Greece)
  • Alexandratos Spyros(University of Patras, Greece)
  • Anastasios Panopoulos(University of Macedonia, Greece)
  • Evi Chatzopoulou(University of Patras, Greece)
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