CAN BRAND ACTIVISM HELP? THE EFFECTS OF FIT AND CONSUMER TRAIT IN REBUILDING BRAND TRUST - koreascholar

논문 상세보기

CAN BRAND ACTIVISM HELP? THE EFFECTS OF FIT AND CONSUMER TRAIT IN REBUILDING BRAND TRUST

Cen Wang, Changyue Song

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442978

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1041

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Brand Activism Consumer Trait Trust Brand

저자

Cen Wang(Shandong University, China)
Changyue Song(National University of Malaysia, Malaysia)

같은 권호 다른 논문