TRANSFORMING HOSPITALITY: THE IMPACT OF SERVICE ROBOT INTEGRATION ON CUSTOMER EXPERIENCE AND ORGANIZATIONAL BRAND REPUTATION - koreascholar

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TRANSFORMING HOSPITALITY: THE IMPACT OF SERVICE ROBOT INTEGRATION ON CUSTOMER EXPERIENCE AND ORGANIZATIONAL BRAND REPUTATION

Natalia De Mena-Fernandez De Larrea, Maria Elena Aramendia-Muneta, Maria Pilar Martinez-Ruiz

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442943

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1031

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Hospitality Service Robot Experience Brand Reputation

저자

Natalia De Mena-Fernandez De Larrea(Univerisidad Pública de Navarra, Spain)
Maria Elena Aramendia-Muneta(Universidad Pública de Navarra, Spain)
Maria Pilar Martinez-Ruiz(Universidad of Castilla-La Mancha, Spain)

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