REFRAMING MARKET INSIGHT: INTEGRATING BRAND, PANEL, AND RETAIL DATA WITH GEOGRAPHICAL GRANULARITY - koreascholar

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REFRAMING MARKET INSIGHT: INTEGRATING BRAND, PANEL, AND RETAIL DATA WITH GEOGRAPHICAL GRANULARITY

Daniele Dalli, Virginia Vannucci

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/443129

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.1316

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Marketing Integrating Brand Panel Retail Data Geographical Granularity

저자

Daniele Dalli(University of Pisa, Italy)
Virginia Vannucci(University of Pisa, Italy)

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