EXPLORING THE ROLE OF AI-BASED CHATBOT PERSPECTIVE-TAKING IN BRAND TRANSGRESSIONS - koreascholar

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EXPLORING THE ROLE OF AI-BASED CHATBOT PERSPECTIVE-TAKING IN BRAND TRANSGRESSIONS

Kuan-Ju Chen, Chih-Hung Peng

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442858

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.923

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI-Based Chatbot Brand Transgression Anthropomorphism Negative Emotion Temporal Perception

저자

Kuan-Ju Chen(National Chengchi University, Taiwan)
Chih-Hung Peng(National Taiwan University, Taiwan)

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