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모바일뱅킹의 고객만족에 영향을 미치는 요인 연구 KCI 등재
A Study on the Factors Influencing Customer Satisfaction of Mobile Banking
한국산업경영시스템학회지
(Journal of Society of Korea Industrial and Systems Engineering)
Vol. 31 No. 2 (2008.06)
pp.122-131
pp.122-131
한국산업경영시스템학회
(Society of Korea Industrial and Systems Engineering)
초록
The purpose of this study is to find out the factors of customer satisfaction as the critical success factors of mobile banking. Based on previous exploratory work and a review of the literature of customer satisfaction, nine key factors are identified:
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