Recently, interest in gamification has been increasing. With the advent of the smartphone era, game design techniques are being used for smartphone applications, which have rapidly increased consumption, and their necessity and usefulness has become widely known. This paper introduce some definitions and category of gamification and suggest modified concept of gamification, Also this paper introduce representative examples in various fields. Lastly this paper identify the limitations of gamification through the analysis of various examples. Although we acknowledge the importance and effectiveness of gamification, it is more important to understand the advantages and limitation of it when we apply.

ABSTRACT   Ⅰ. Introduction   Ⅱ. The definition and category of gamification    Ⅱ-1. Definition of gamification    Ⅱ-2. Gamification vs. Serious Games   Ⅲ. Examples of applying gamification    Ⅲ-1. Smartphone applications for location-basedservices: FoursquarⅢ-1. Smartphone applications for location-based services: Fou    Ⅲ-2. Combining sports and applications    Ⅲ-3. Gamification of business processes    Ⅲ-4. Web-based services    Ⅲ-5. The movement to change society through fun   Ⅳ. Limitations of gamification   Ⅴ. Conclusion   Acknowledgement   References

• Hyungsup Yoon(Research Fellow, Culture Contents Technology Institute, Gachon Univ.) Correspondence to