Monodispersed flaky silver powder was obtained by controlling the ratios of and Agin in a mixed solution of ethylene glycol and ammonia with an addition of PVP. The effects of on its morphology and size were investigated. In molar ratio was found to be an important reaction factor for the nucleation and crystal growth of Ag powder. The synthesis of flaky powder was optimized at over 6 of molar ratio increased, the size of precipitates was increased regardless of the amount of Pt. In the absence of , the morphology and size of reduced Ag powder were found to be irregular in shape in diameter. However, homogenized fine Ag powder was obtained due to heterogeneous nucleation when used as a cat-alyst, and flaky one was synthesized with the addition of Pt over of Pt/Ag.