Program provider industry has grown in terms of market size volume since start of cable TV in Korea. However, it is facing a serious problem in producing quality original cable programming. The low cable TV subscription fee essentially limits the program compensation to program providers at unreasonably lower level. Since the compensation from cable TV system operator is low, most of program providers heavily depend on home shopping commission fee for survival. This study analyzes the structure of program provider industry. This study indicates that horizontal and vertical integration becomes more popular in big players at both system operator and program provider level.

Ⅰ. 서 론
Ⅱ. 국내 케이블TV 산업에서의 PP의 규제 과정
Ⅲ. 국내 케이블TV 산업에서의 PP의 특성및 현황
Ⅳ. 수직적, 수평적 결합 구도에 본 PP 산업
Ⅴ. PP의 경제적 성과
Ⅵ. 결 론

• 도준호(숙명여대 언론정보학부 교수) | Joonho Do
• 이효진(숙명여대 정보방송학과 석사) | Hyo Jin Lee