As the consumers’ anxiety for food increases, the interest in food safety also increases. To satisfy the public requirement on food safety, the government is trying to set up a food safety standard by using regulations and certification systems. However, there is still difficulty in building up complex traceability systems for medicinal crops including ginseng due to the low participation of farming industries. The purpose of this empirical research is to draw factors that impede the GAP adoption of ginseng farms. By comparing the average attitude and intention to adopt the ginseng farms’ depending on its characteristics through a two-tailed test, it was drawn that continuous farming education can positively influence the GAP adoption of the ginseng farms.

• Dongmin Lee(College of Agriculture and Life Sciences Seoul National University, South Korea)
• Seong Gu Yu(College of Agriculture and Life Sciences Seoul National University, South Korea)
• Wooseok Park(College of Agriculture and Life Sciences Seoul National University, South Korea)
• Cheul Rhee(College of Agriculture and Life Sciences Seoul National University, South Korea)