간행물
Agribusiness and Information Management
- 발행기관 한국농식품정보과학회
- 자료유형 학술지
- 간기 반년간
- ISSN 2234-3075 (Print)2288-7806 (Online)
- 수록기간 2009 ~ 2021
- 주제분류 농수해양 > 농학 농수해양 분류의 다른 간행물
- 십진분류KDC 522DDC 630
권호리스트/논문검색
Volume5 Number2 (2013년 12월) 4건
1.
2013.12
구독 인증기관 무료, 개인회원 유료
Demographic transition drives changes in consumer demand for food products. This study examines how rising incomes and population trends affect spending on food purchased for home. The objective of this study is to characterize the relationships between selected socio-demographic factors and food selection among South Korean households. Panel data from Rural Development Administration (RDA) in South Korea in 2010 was used (n=971). Household food purchases were classified into one of the five food groups from Composition of Foods of RDA. Multiple regression analysis was used to analyze the effects of household size and income based on the expenditure share on each food group. All statistical analyses were performed using SAS/ PC version 9.3. Results show that household socio- demographic characteristics have a strong influence on food purchasing, with the purchase of vegetables and fruit, and processed food and pre-packaged being particularly sensitive.
4,000원
2.
2013.12
구독 인증기관 무료, 개인회원 유료
As the consumers’ anxiety for food increases, the interest in food safety also increases. To satisfy the public requirement on food safety, the government is trying to set up a food safety standard by using regulations and certification systems. However, there is still difficulty in building up complex traceability systems for medicinal crops including ginseng due to the low participation of farming industries. The purpose of this empirical research is to draw factors that impede the GAP adoption of ginseng farms. By comparing the average attitude and intention to adopt the ginseng farms’ depending on its characteristics through a two-tailed test, it was drawn that continuous farming education can positively influence the GAP adoption of the ginseng farms.
4,000원
3.
2013.12
구독 인증기관 무료, 개인회원 유료
The purpose of this study is to prove that new values for the agricultural food area can be created by combining various big data collected in the agricultural food area and analyzing them in an appropriate analysis method. For this, the analysis techniques generally used were studied, and the use of the big data in the various areas of the current society was explored through practical application instances. In addition, by the current status and analysis instances of the big data use in the agricultural food area, this study was conducted to verify how the new values found were being used.
4,000원
4.
2013.12
구독 인증기관 무료, 개인회원 유료
Referral marketing plays an important role in promoting new products. When it comes to innovative agricultural products, early adopter’s review or recommendation has a more critical impact on follower’s purchase decision making. Hence, understanding of consumer’s characteristics and needs play more important role in success of innovation. More particularly, other researchers pay attention to the role of consumer innovativeness. This study attempts to fill this gap in knowledge between innovative propensity of consumer and her/his intention to generate positive word of mouth about new agricultural products. Furthermore, in this paper, we adopt Vandecasteele and Geunes’ motivated consumer innovativeness model to investigate consumer innovativeness in extrinsic motive and intrinsic motive level, and examine the moderating role of referral efficacy. For empirical verification, survey method is used for data collection. Partial least square (PLS) is adopted to analyze the data. Finally, several theoretical contributions and practical implications are discussed.
4,200원
