This study has performed a comparative analysis between groups based on Time To First Fixation, Fixation Duration, Fixation Count and Total Visit Duration, which are eye-tracking analysis indicators on what visual attention is shown compared to the e-magazine produced as regular images related to e-magazines in which experiment subjects have applied cinemagraph images as eye tracking research on the e-magazine produced with cinemagraph images and e-magazines produced with regular images. The experiment sample used e-magazines composed of nine pages while AOI (area of interest) has been set up on each page by classifying image and text regions. A combined 30 people took part in the experiment, which was performed by randomly assigning 15 to the experiment group and 15 to the control group. According to the results of the analysis, the experiment group recorded a shorter time than the control group on the e-magazine produced with cinemagraph images through Time To First Fixation. Though no significant difference was found between the experiment and control groups in Fixation Duration, a substantial difference did appear between Fixation Duration and Total Visit Duration.

Since 2000s, proper utilization of IoT (Internet of Things) technology is a key factor for a firm to become more competitive, and this stream is not exceptional for the food and agriculture industry. Along with this stream, Korea government organization, for example MAFRA (Ministry of Agriculture, Food and Rural Affairs), elected to adopt IoT technology, such as USN and RFID technologies, in the food and agriculture industry. Based on the IoT technology, MAFARA launched six “IoT based farm” project in 2007. IoT based farm project includes IoT based greenhouse system project, and it shows drastic efficiency in terms of cost reduction. When it comes to the productivity, however, the effect of IoT based greenhouse system is still ambiguous. In this regard, this study conducted systems analysis and design for IoT based tomato greenhouse in order to help farmers’ decision making related to the productivity by establishing standardized database structure and designing output form to analyze productivity indices. Proposed systems analysis and design can be utilized as a data analysis tools by farmers. Productivity data from the proposed systems is can be used by researchers to identify the relationship among environment, plant growth and productivity. Policy makers also can refer to the data and output forms to predict the quantity of fruit during certain period and to revise production guideline more precisely.

Recently, food delivery apps are seeing rapid growth into a market worth 1 trillion won under a simple but unique business model of connecting nearby restaurants with consumers via smartphone. Though basic similarities with social commerce exists in aspects such as mail-order sales intermediaries, startups, types of services and market competition structure, food delivery apps resemble social commerce in many ways in that they use excessive marketing to secure market dominance, causing a spike in consumer complaints. If the excessive marketing and increase in customer complaints are not rectified, the food delivery app could also see rapid decline as it gradually grows distant from consumers, just like social commerce. Accordingly, this study will identify the factors consumers recognize as important for continuous use vis-a-vis social commerce and food delivery apps to perform an empirical analysis on what areas need improvement. After deriving the four upper factors of product, information system and service along with eight sub-factors by referring to existing literature, the areas with opportunity for improvement were derived through satisfaction level and relative importance evaluation. The results of this study present a strategic direction for maintaining customers of social commerce and food delivery apps.

This study was carried out with the goal of improving accessibility for farmers in record management. The pre-survey for farm records found that the main reasons for lack of records were “no need” and “no time” to keep such records. Based on the results of the pre-survey of smartphone-based farm recordkeeping, the major composition articles were management books, daily work logs, analysis books and additional books compiled by setting log in, notice and suggestions. The number of smartphone- based farm record books was 4,430 nationwide. We also updated farms keeping records on seven occasions for user convenience. Regional differences in the utilization ratio of record books showed that continuous promotion and education aimed at users were key points of success for farm recordkeeping books.