Product Liability is concerned with liability of a product itself. But, viewing from the management standpoint, Product Liability may have more significant influence on additional sales of the product after it has been supplied into the market. With regard to this, this study tried to make the following: First, this study examined the concept of 'Product Liability and enterprises' management attitude toward Product Liability. Secondly, through the case-analyses of Product Liability, a correlation study had been attempted to know the influence of corporate cultures and product safety activities on business management. Thirdly, this study tried to find the directions of Product Liability at the level of total management strategy.

• 이성호 | Lee, Song-Ho
• 박노국 | Park, Roh-Gook