논문 상세보기

잠재집단분석을 이용한 고객 세분화 연구 KCI 등재

A Study on the Customer Segmentation using Latent Class Analysis

  • 언어KOR
  • URLhttps://db.koreascholar.com/Article/Detail/246040
구독 기관 인증 시 무료 이용이 가능합니다. 4,000원
대한안전경영과학회지 (Journal of Korea Safety Management & Science)
대한안전경영과학회 (Korea Safety Management & Science)
초록

The more the satisfied customers increases in customer satisfaction survey, the more the company has difficultly in improving the customer satisfaction. In addition, the effectiveness of practical application of customer satisfaction survey decreases due to its constitution limitation on its data analysis. To overcome these problems, it is necessary to develop a new method to identify the strategy meanings and find the dissatisfied factors of satisfied customers using the satisfied customers reclassification. This study focuses on the satisfied customer segmentation using Latent Class Analysis. The case study shows that the satisfied customers are divided into three subgroups using Latent Class Analysis and we draw meaning results such as satisfaction and dissatisfaction factors through analyzing each group. This study is expected to play the role as the groundwork for the revitalization of customer satisfaction survey.

저자
  • 서광규 | Seo, Kwang-Kyu