Recently the package design for agricultural product of farm stay is great interests for increasing the income of farmers and villages as it may fulfill the sensible needs of consumers who experience rural culture and farm stay. This paper presents the status of the package design for agricultural product of farm stay and proposed improvements to the package design as following; 1)to diversify the packaging capacity, 2)to develop the cultural products to applicate the traditional crafts technique, 3)to provide institutional strategies for presenting the identity of farm or village, 4)to develop the education program about package design. We sampled fifty pilot farms or villages, analyse the package design of them and questionnaire surveyed farmers and managers in order to find problems and suggest improvements.

• 채혜성(농촌진흥청 국립농업과학원) | Chae, Hyesung
• 진혜련(농촌진흥청 국립농업과학원) | Jin, Hye-Ryeon Corresponding author
• 안옥선(농촌진흥청 국립농업과학원) | Ahn, Ok Sun