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위험과 품질, 다차원 메뉴가치, 만족 및 애호도간의 관계에 관한 연구 - 다차원 메뉴가치의 선행변수와 결과변수에 관한 연구 - KCI 등재
Perceived Risk, Perceived Quality, Multi-dimensional Menu Value, Satisfaction and Loyalty - Antecedents and Consequences of Multi-dimensional Menu Value -
The purpose of this study was to investigate how menu quality, human · amenity service quality, perceived risk affected quality · price menu value, social · emotion menu value and how quality · price menu value and social · emotion menu value influenced satisfaction. Also this study investigated how satisfaction affected loyalty. The model was tested in hotel restaurants settings of five-star hotels using a sample of customers visiting and enjoying menus in Daegu metropolitan city and Gyeongju city. Empirical results confirmed that not only do menu quality and human · amenity service quality increase quality · price menu value and social · emotion menu value but that perceived risk reduces social · emotion menu value. It was also found that significant antecedents of satisfaction were quality · price menu value and social · emotion menu value. Also, loyalty was also found to be a significant consequences of satisfaction.
