논문 상세보기

해조류 건강 기능 식품에 대한 소비가치 분석 KCI 등재

Analysis of Consumption Values of a Seaweed Functional Food

  • 언어KOR
  • URLhttps://db.koreascholar.com/Article/Detail/253953
구독 기관 인증 시 무료 이용이 가능합니다. 4,000원
韓國食生活文化學會誌 (한국식생활문화학회지)
한국식생활문화학회 (The Korean Society Of Food Culture)
초록

In this study, we assessed college students' consumption values with regard to a seaweed functional food, and compared differences between the respondents' purchasing intentions and their educational levels. A self-administered questionnaire was designed and distributed to college students in Daegu/Kyungbook province. A total of 288 questionnaires were collected, and the total response rate was 96.0%. The results demonstrated that purchasing intention influenced all five consumption values. The high purchasing intention (HPI) group evidenced greater functional value, social value, emotional value, conditional value, and epistemic value than was observed in the low purchasing intention (LPI) group. However, individuals' educational levels, as related to food, influenced only the functional value and epistemic value. These results demonstrate that college students' consumption value in terms of seaweed functional foods is affected by purchasing intentions and educational experience.

저자
  • 차명화 | Cha, Myeong-Hwa
  • 김유경 | Kim, Yoo-Kyeong