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A Study on Freight Forwarders' Perceptions of Shipping Service Quality

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  • URLhttps://db.koreascholar.com/Article/Detail/260300
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Journal of Korean Navigation and Port Reserch (한국항해항만학회지)
한국항해항만학회 (Korean Institute of Navigation and Port Research)
초록

The purpose of this study was to explorei the nature of the relationship between several factors representing shipping service quality enumerated in the service marketing literature and the adaptability to the marketing strategy of container shipping firm. An empirical study was carried out to examine not only the determinants of shipping service quality but also ists implications to the service marketing strategy. The data investigating the deteminants of shipping service quality were collected from Korean Multimodal Company , Shipping Freight Forwarders. Exploratory Factor analysis was carried out to analyze the data.

저자
  • 신한원
  • 김성국