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국제물류서비스산업의 시장지향성, 매개변수, 경영성과 간의 관련성에 관한 실증연구 KCI 등재

An Empirical Study on the Relationship of Market Orientation, Mediators and Business Performance in the International Logistics Service Industry

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Journal of Korean Navigation and Port Reserch (한국항해항만학회지)
한국항해항만학회 (Korean Institute of Navigation and Port Research)
초록

The purpose of this study is to shed some light on how market orientation, mediators such as employee satisfaction, service quality and commitment, and business performance are related and to offer important managerial implication for managements or marketing practioners in the International logistics service industry.

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  • 신한원
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