Although there are a lot of primary factors to be able to make characters and identities in Pusan South Harbor, Badly Planned development prevented enhancing the sense of place in urban waterfront. The point in the waterfront development is how to secure amenities based on indentity and orientation; node, landmark, edge, path, district. This study aims at developing waterfront area of Pusan South Harbor and attempting to establish an identity through studying characteristics of ‘places’ in Pusan South Harbor. The place consists of two elements; orientation and identity, which can be explained the environmental totality, ‘character’ and ‘space’ respectively. The urban waterfront has strong characteristics which consists of land area, water area, and transit zone combining two areas. The place of Pusan South Harbor is analysed those four elements. We proposed objectives and criteria which can be used in enhancing the sense of this place.