This paper proposes media coverage alternatives from analysing the 18th general election case in 2008. The following five options are vital to achieving effective media coverage which will make voters more active in politics. First, a more diverse and substantial coverage will make voters more interested in politics and lead them to voting. Second, broadcasting should cover election news for policy information and verification. Third, news about the public opinion poll and predicting successful candidate should be scientific. Fourth, the candidate debate broadcasting must be revised to provide voters with more information and to give penalty to the influential candidates if they reject to participate in the debate. Lastly, free expression in the internet is needed to increase peoples' political activity and voting intention.

• 이진로(영산대학교 신문방송학과 교수) | Jin-Ro Lee