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THE EFFECT OF PERSONAL VALUE AND SATISFACTION TO THE TOURISTS’ LOYALTY OF SAUNG ANGKLUNG UDJO AS CULTURAL HERITAGE TOURISM DESTINATION IN INDONESIA

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/271764
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

Saung Angklung Udjo (SAU) is recognized as a cultural tourism destination in Indonesia. The aim of this paper is to study the consumer personal value toward SAU. This research reported that consumers perceived angklung as an unique and attractive musical instrument and felt very satisfied to performance in SAU.

저자
  • Siddhiq Amarullah Ramadhani(Institut Teknologi Bandung)
  • Riandhita Eri Werdani(Institut Teknologi Bandung)
  • Fitri Aprilianty(Institut Teknologi Bandung)
  • Nurlia Balqish(Institut Teknologi Bandung)
  • Fitria Insi Aulani(Institut Teknologi Bandung)
  • Mustika Sufiati Purwanegara(Institut Teknologi Bandung)