FAST AND FURIOUS: ANALYSIS OF THE SINGAPORE AND KOREAN F1 GRAND PRIX SPECTATORS’ BLOGS

Weisheng Chiu; Ho Keat Leng

논문 상세보기

FAST AND FURIOUS: ANALYSIS OF THE SINGAPORE AND KOREAN F1 GRAND PRIX SPECTATORS’ BLOGS

Weisheng Chiu, Ho Keat Leng

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/271826

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Global Marketing Conference

2014 Global Marketing Conference at Singapore (2014.07)
pp.1810-1820

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

The aim of this study is to establish the activities which are relevant and meaningful to spectators of the Singapore and Korean F1 Grand Prix by examining their blogs. The results revealed the differences of major categories between Singapore and Korea.

키워드

Singapore F1 Grand Prix Sport event Events Core product

저자

Weisheng Chiu(Yonsei University)
Ho Keat Leng(Nanyang Technological University)

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