I analysed strength, weakness, opportunities and treats of Korean mushroom industry on the various aspects. There are approximately 30,000 mushroom farmers in Korea. Mushroom production is occupied with 2.3% of agricultural production. Especially mushroom have abundant strength and opportunities as well-being health food than any other agricultural products. I selected 30 kinds of urgent strategic items. Namely, mushroom variety breeding for UPOV, system establishment of spawn supply, diagnosis and clinic, acceleration of mushroom consumption , marketing prior to production, cheap supplements developments, fundamental tariff reduction, information and PR activation, machinery development for labor reduction, recycling of post harvest media, mushroom clinic and diagnosis kit development for popular complaints, functional mushroom developments, demand and supply system development of mushroom, mushroom extension organization establishment, advance of Agaricus bisporus, advance of breeding technic, standard of mushroom quality, establishment of mushroom research institute, PR of mushroom superiority. counter plan of nature disaster, tax exemption application of oil, second grade electric tax application, side effect of government assistance project, mushroom study and training institute establishment, hobby field enlargement of mushroom, diversification of mushroom consumption, competition power enlargement of shelf cultivation farmers, heightening of GAP awareness and harmony of organization groups.

초록
 서론
 연구 내용 및 결과
  버섯산업의 대외적 여건변화
  버섯산업의 대내적 여건변화
  SWOT 분석의 의미
  SWOT 분석에 의한 마케팅 전략의 특성
 결론
 참고문헌

• 장현유(한국농업대학 버섯연구실) | Hyun-You Chang