논문 상세보기

뉴시니어 소비자의 로하스(LOHAS) 성향이 친환경 식자재 태도 및 구매에 미치는 영향 연구 KCI 등재

The Effect of the LOHAS Tendency on the Attitude and Purchase Intention for Environmental-Friendly Food Materials: From the Perspective of New Seniors

  • 언어KOR
  • URLhttps://db.koreascholar.com/Article/Detail/278186
구독 기관 인증 시 무료 이용이 가능합니다. 4,000원
한국식품영양학회지 (The Korean Journal of Food And Nutrition)
한국식품영양학회 (The Korean Society of Food and Nutrition)
초록

The purpose of this study is to analyze the LOHAS tendency of new seniors' and its effects on the attitude and purchase intention for environmental-friendly food materials. Data were collected through a questionnaire survey from random sample of 162 senior customers in Seoul and Kyunggi area. The LOHAS tendency of new seniors can be divided into three factors; environmental-friendly, sustainability and sociality. Environmental problems affected the environmental-friendly factor the most while manufacturing techniques for sustainable products and recycling habits were key variables for the sustainability factor. The idea of companies sharing their value system of LOHAS tendency was the most significant for the sociality factor. Each of these LOHAS tendency factors influenced the purchase intention of the new seniors.

저자
  • 김영희(숙명여자대학교 일반대학원 외식경영학과) | Kim, Younghee
  • 윤혜원( 숙명여자대학교 외식경영학과) | 윤혜원