The purposes of this study was to investigate visitors` satisfaction of Jangsung Bekyang Maple Festival events and to provide suggestions for the festival administrators. This study was surveyed 260 visitors and the 15 of them were deleted because they did not respond some items of the questionnaire. So 245 samples were used for this study. The results of this study are as follows. First, it was found that entrance to festival site and traffic convenient was the most satisfied factors from visitors. The kindness of guider was secondly satisfied factor and the convenient facility was chosen as third favorite item. Second, festival foods, festival products, and public relationship were the less satisfied factors of the twelve factors. While residents` satisfaction toward experience program was high, domestic visitors` satisfaction was moderate. But in terms of the satisfaction toward convenient facility, domestic visitors' satisfaction was investigated and founded as high and residents` satisfaction about it was moderate. For the future festival development, the followings are suggested. First, Maple related theme park is necessary to increase visitors. Second, development of theme about foods` booth is recommended to increase satisfaction of visitors. In addition, the expansion of photograph zone and selling booth for hikers are necessary for this festival. The investigation of the relationship between visitors` importance about this festival events and satisfaction is also needed in the future research.

ABSTRACT
  Ⅰ. 서론
  Ⅱ. 연구의 이론적 배경
  Ⅲ. 실증분석
  Ⅳ. 장성백양단풍축제 소비성향
  Ⅴ. 결론
  Ⅵ. 인용문헌

• 정강환(배재대학교 문화관광대학) | Jeong Gang-Hoan
• 노용호(우포늪생태관) | Roh Yong-Ho 교신저자
• 이수형(경북대학교 경영학부) | Lee Soo-Hyung