Korea and China has increase corporative trade volume since 1992. While this matter, Korea import China agricultural product which is using cheap labor and it makes huge market in Korea. But study and explain about factor of China agricultural product purchase is very rare. So this study try to figure out relationship among satisfaction factor of China agricultural product, consumer satisfaction, repurchase intention though the empirical study. As a result, the factor that competitive price, convenience, distribution structure and national image has positive significant effect on consumer satisfaction. And consumer satisfaction has positive significant effect on repurchase intention. But safety awareness has not significant effect on consumer satisfaction, so researcher analyze and explain result of empirical study, and then suggest solution for Korea agricultural product.

이론적 고찰
  중국산 농산물에 대한 실태
  중국산 농산물의 만족요인
  가격경쟁력
  편리성
  유통과정에 대한 신뢰성
  안전성 인식
  국가 이미지
  소비자 만족도와 재구매 의도
 연구의 설계
  연구 모형의 설정
 변수의 조작적 정의
  중국산 농산물의 만족요인
  만족도 및 재구매 의도
  변수의 구성
  자료수집 대상과 방법
  변수의 신뢰도 및 타당성 검증
  연구 가설 검증
 결론 및 시사점
 ACKNOWLEDGMENTS
 REFERENCES

• 임덕순(단국대학교 정책경영대학원) | Duk-soon Yim Corresponding author