Purpose – This paper discusses the effectiveness of EcoFarmer in Zimbabwe. The effectiveness of EcoFarmer still needs to be established because it is a new product that is hardly a month old. Research design, data, and methodology – The paper follows a qualitative research methodology and an exploratory approach to establish the effectiveness of EcoFarmer in the promotion of productivity in the agricultural sector in Zimbabwe. Using an Internet-based literature review, the paper explored the link that exists between Econet’s EcoFarmer program and agricultural development in Zimbabwe. Results – The findings are that the innovation promotes agricultural productivity. This is in line with what was established by Safaricom Foundation in Kenya. Conclusions – The paper used literature sources because the phenomenon is exploratory. This limitation could have been avoided by using a field survey. The paper shows that the EcoFarmer is an innovative project that was developed by Econet as a replication of the Kenyan program.

• Stephen Mago(Dr., Great Zimbabwe university)