‘Haeoreum’, a new variety of Hibiscus syriacus was selected from the progenies of artificial breeding between ‘Bulkot’, as a mother plant, and ‘Wonhwa’, as a pollenizer, at the Korea Forest Research Institute in 2006. The preliminary, advanced and regional trials for evaluation and selection of this variety were carried out from 2012 to 2013. Investigated morphological characteristics showed that ‘Haeoreum’ is a simple flower type and has bell shape in open type of corolla. The diameter of flower is about 12.8mm, and the white petals are slightly folded each other. The length of red eye zone is very long, about 26.0mm. Leaf type is in oval shape, and leaf thickness, glossy level and the shape of leaf base is medium, medium and rounded, respectively. Its blooming period each year lasted more than 80 days, and the quantity of bloom is large in normal condition. In addition, it showed faster growth performance compared to the similar varieties, about 90cm per growing season in tree height. According to all these characteristics, the new variety ‘Haeoreum’ could be useful for large container plants or street trees.