CONCEPTUALIZING ‘COUNTRY-OF-INGREDIENT-AUTHENTICITY’ OF LUXURY BRANDS

Zahirah Zainol; Ian Phau; Isaac Cheah; Michael Lwin

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CONCEPTUALIZING ‘COUNTRY-OF-INGREDIENT-AUTHENTICITY’ OF LUXURY BRANDS

Zahirah Zainol, Ian Phau, Isaac Cheah, Michael Lwin

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/298799

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Global Fashion Management Conference

2015 Global Fashion Management Conference at Florence (2015.06)
pp.858-872

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

The study investigates the influence of “country of ingredient authenticity” towards product and brand evaluations of luxury brands and ultimately how these constructs influence the willingness to buy and recommend luxury brands.

키워드

COO luxury brands made in China brand evaluation handmade

저자

Zahirah Zainol(Curtin University, Australia)
Ian Phau(Curtin University, Australia)
Isaac Cheah(Curtin University, Australia)
Michael Lwin(Curtin University, Australia)

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