간행물
Global Fashion Management Conference
- 발행기관 글로벌지식마케팅경영학회
- 자료유형 학술대회
- 간기 부정기
- ISSN 2288-825X (Print)
- 수록기간 2015 ~ 2024
- 주제분류 사회과학 > 경영학 사회과학 분류의 다른 간행물
- 십진분류KDC 325DDC 330
권호리스트/논문검색
최근논문
2024 Global Fashion Management Conference at Milan
(2024년 7월)
더보기
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GENERATIVE AI FOR CREATIVE FASHION DESIGNMing-Hui Huang,Roland T. Rustp.1
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FASHIONING BODY POSITIVITY CONSUMER PERCEPTIONS AND PURCHASE BEHAVIOUR IN THE REALM OF BODY POSITIVE FASHION BRANDS, CONSIDERING BODY IMAGE AND BELIEF CONGRUENCEVanessa Kowald,Vera Herédia Colaçop.2
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DIVERSITY IN LUXURY FASHION ADVERTISING: RELATIONSHIPS AMONG BRAND SUSTAINABILITY, BRAND EQUITY AND PURCHASE INTENTIONSana Rehmat,Alice Mazzucchelli,Nadia Oliveropp.3-10
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SUSTAINABLE APPROACHES IN AI-GENERATED FASHION ADVERTISING: ASSESSING CONSUMER EMOTIONS, BEHAVIORS, AND COGNITIVE PROCESSES THROUGH EEG AND EYE-TRACKINGNeulonbit Oh,Eunju Kop.11
