간행물

Global Fashion Management Conference

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2026 Global Fashion Management Conference at Madrid (2026년 7월) 136건

1.
2026.07 구독 인증기관 무료, 개인회원 유료
PREDICTIVE AI-BASED MARKETING IN SUSTAINABLE FASHION AND ASPIRATIONAL LUXURY: A STRATEGIC MODEL FOR COMMERCIAL PERFORMANCE
Aitor Gil García, Maria Carmela Ostillio, África Presol Herrero
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.1-5 글로벌지식마케팅경영학회
4,000원
2.
2026.07 구독 인증기관·개인회원 무료
ASIAN VS. WESTERN INFLUENCERS IN LUXURY ADVERTISING: CREDIBILITY, AUTHENTICITY, AND PURCHASE INTENT
Coral Cenizo
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.6 글로벌지식마케팅경영학회
3.
2026.07 구독 인증기관·개인회원 무료
LOCAL COMMUNITY LEARNING FOR A CIRCULAR FASHION ECONOMY
Emma Samsioe, Réka Tölg
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.7 글로벌지식마케팅경영학회
4.
2026.07 구독 인증기관 무료, 개인회원 유료
CROSS-CULTURAL CONSUMER RESPONSES TO SUSTAINABLE FASHION ADVOCACY BY GREEN INFLUENCERS ON INSTAGRAM
Rubab Ashiq, Marie Haikel-El-Sabeh, Kim Songmee
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.8-12 글로벌지식마케팅경영학회
4,000원
5.
2026.07 구독 인증기관·개인회원 무료
PET OWNERSHIP AND CONSUMPTION: A SYSTEMATIC REVIEW AND RESEARCH AGENDA FOR MARKETING AND CONSUMER BEHAVIOR
Yuki Shibata, Masaki Ishida, Kengo Hayamizu
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.13-14 글로벌지식마케팅경영학회
6.
2026.07 구독 인증기관·개인회원 무료
HOW DO CONSUMERS PERCEIVE eWOM REVIEW SEQUENCE? INVESTIGATING THE ROLE OF WEBSITE COLOR
Yudai Maruyama
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.15 글로벌지식마케팅경영학회
7.
2026.07 구독 인증기관 무료, 개인회원 유료
THE BURDEN OF RITUALIZED LUXURY: THE SOCIAL CONSTRUCTION OF THE “BEAUTIFUL BRIDE” IN KOREAN WEDDINGS
Su Jin Yang, Jungwon Nam, Sunwoo Kim
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.16-20 글로벌지식마케팅경영학회
4,000원
8.
2026.07 구독 인증기관·개인회원 무료
BEYOND PREMIUMNESS: THE MORAL MINDSET ADVANTAGE IN ETHICAL MESSAGING FOR CULTURED MEAT PROMOTION
Luis Arango, Felix Septianto, Nicolas Pontes
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.21 글로벌지식마케팅경영학회
9.
2026.07 구독 인증기관·개인회원 무료
DEVELOPING A TYPOLOGY OF CUSTOMISATION AND PERSONALISATION IN FASHION: EXPLORING FOUR BUSINESS MODELS THROUGH A STUDY OF THE SWEDISH FASHION INDUSTRY
Gabriella Wulff, Erik Gustafsson
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.22 글로벌지식마케팅경영학회
10.
2026.07 구독 인증기관·개인회원 무료
CAN VIRTUAL WORLDS MAKE CONSUMERS MORE SUSTAINABLE? EVIDENCE FROM METAVERSE SUSTAINABLE FASHION
Zeling Zhong
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.23 글로벌지식마케팅경영학회
11.
2026.07 구독 인증기관·개인회원 무료
HAVE YOU LIVED THROUGH THE STORY? EXPLORING THE LIMITATIONS OF INCLUSION IN VIRTUAL VERSUS HUMAN INFLUENCER MARKETING THROUGH SOURCE CREDIBILITY AND NARRATIVE TRANSPORTATION
Sana Rehmat, Nadia Olivero, Alice Mazzucchelli
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.24 글로벌지식마케팅경영학회
12.
2026.07 구독 인증기관·개인회원 무료
AI INFLUENCER IN LUXURY ADVERTISING: TRENDINESS, UNCANNY FEELING, AND STRATEGIC INTERVENTIONS
Zheran Liu, Juan Mundel
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.25 글로벌지식마케팅경영학회
13.
2026.07 구독 인증기관·개인회원 무료
MANAGING INFORMATION OVERLOAD IN GREEN ADVERTISING: THE ROLES OF DIGITAL PRODUCT PASSPORTS AND MORAL NORMS
Youngho Sim, Yuri Lee, Ha Youn Kim
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.26 글로벌지식마케팅경영학회
14.
2026.07 구독 인증기관·개인회원 무료
FROM FAUX TO FOR REAL: INTERNATIONAL PERSPECTIVES ON COUNTERFEIT AND SECONDHAND LUXURY CONSUMPTION
Fabio Shimabukuro Sandes, Susana C. Silva, Paulo Duarte, Marcelo Curth Oliveira
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.27 글로벌지식마케팅경영학회
15.
2026.07 구독 인증기관 무료, 개인회원 유료
BEYOND BORDERS: HOW CULTURAL CONTEXT SHAPES CONSUMER RESPONSES TO LUXURY SUSTAINABILITY MESSAGES
Jin Jeong, Sebin Lee, Silvia Pérez-Bou
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.28-31 글로벌지식마케팅경영학회
3,000원
16.
2026.07 구독 인증기관 무료, 개인회원 유료
IMMERSIVE BRAND EXPERIENCE AS POSITIONING STRATEGY: COMPARING EXPERIENTIAL–NARRATIVE CONFIGURATIONS ACROSS LUXURY AND MASSTIGE FASHION
Alshaimaa B. Alanadoly, Suha Fouad Salem, Sarabjit Kaur Sidhu, Omkar Dastane
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.32-44 글로벌지식마케팅경영학회
4,500원
17.
2026.07 구독 인증기관·개인회원 무료
AI AS THE NEW FASHION PRESCRIPTOR: DEVELOPING THE AI BRAND VALUE SCORE (AIBVS) FRAMEWORK FOR MEASURING ALGORITHMIC INFLUENCE IN LUXURY FASHION
María Ángeles Burguera, Mariano Andrés Hernández Cerón, Teresa Sádaba
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.45 글로벌지식마케팅경영학회
18.
2026.07 구독 인증기관·개인회원 무료
PERSONALIZED LOOKBOOKS GENERATED BY AI VS. USER-GENERATED CONTENT: THE ROLE OF DIGITAL TRUST IN ONLINE FASHION RETAIL
Sharko Elena, Rebiazina Vera
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid p.46 글로벌지식마케팅경영학회
19.
2026.07 구독 인증기관·개인회원 무료
FEAR OF MISSING OUT AS A DRIVER OF CONSUMER WELL-BEING
Kristi Kodra, Sandra Maria Correia Loureiro
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.47-48 글로벌지식마케팅경영학회
20.
2026.07 구독 인증기관·개인회원 무료
FASHION ROMANTICISM ACROSS THE CHOICE CYCLE
Seyed Mohammad Mirmahdi Komejani, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro
Global Fashion Management Conference 2026 Global Fashion Management Conference at Madrid pp.49-50 글로벌지식마케팅경영학회
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