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MANAGING INFORMATION OVERLOAD IN GREEN ADVERTISING: THE ROLES OF DIGITAL PRODUCT PASSPORTS AND MORAL NORMS

Youngho Sim, Yuri Lee, Ha Youn Kim
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  • URLhttps://db.koreascholar.com/Article/Detail/451246
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Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
p.26
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Green advertisementSocial exchange theoryNorm activation modelInformation overloadDigital product passport
저자
  • Youngho Sim(Seoul National University, Republic of Korea)
  • Yuri Lee(Seoul National University, Republic of Korea)
  • Ha Youn Kim(Kunsan National University, Republic of Korea)
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