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AI INFLUENCER IN LUXURY ADVERTISING: TRENDINESS, UNCANNY FEELING, AND STRATEGIC INTERVENTIONS

Zheran Liu, Juan Mundel
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/451245
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Global Fashion Management Conference
2026 Global Fashion Management Conference at Madrid (2026.07)
p.25
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
AI influencerLuxury advertisingTrendinessUncanny feelingAI DisclosureMessage framing
저자
  • Zheran Liu(Michigan State University, USA)
  • Juan Mundel(Michigan State University, USA)
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