FASHION ROMANTICISM ACROSS THE CHOICE CYCLE

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Seyed Mohammad Mirmahdi Komejani, Ricardo Godinho Bilro, Sandra Maria Correia Loureiro

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Romantic advertisingBrandingVisual perceptionSymbolism

저자

Seyed Mohammad Mirmahdi Komejani(ISCTE-Instituto Universitário de Lisboa, Business Research Unit (BRU-IUL), Portugal)
Ricardo Godinho Bilro(ISCTE-Instituto Universitário de Lisboa, Business Research Unit (BRU-IUL), Portugal)
Sandra Maria Correia Loureiro(ISCTE-Instituto Universitário de Lisboa, Business Research Unit (BRU-IUL), Portugal)

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