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ASIAN VS. WESTERN INFLUENCERS IN LUXURY ADVERTISING: CREDIBILITY, AUTHENTICITY, AND PURCHASE INTENT
Coral Cenizo
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/451235
키워드
Advertising effectivenessCommunicationCosmopolitanismCultural cuesInfluencer marketingLuxury advertising
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