HAVE YOU LIVED THROUGH THE STORY? EXPLORING THE LIMITATIONS OF INCLUSION IN VIRTUAL VERSUS HUMAN INFLUENCER MARKETING THROUGH SOURCE CREDIBILITY AND NARRATIVE TRANSPORTATION

Sana Rehmat; Nadia Olivero; Alice Mazzucchelli

논문 상세보기

HAVE YOU LIVED THROUGH THE STORY? EXPLORING THE LIMITATIONS OF INCLUSION IN VIRTUAL VERSUS HUMAN INFLUENCER MARKETING THROUGH SOURCE CREDIBILITY AND NARRATIVE TRANSPORTATION

Sana Rehmat, Nadia Olivero, Alice Mazzucchelli

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451244

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.24

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Virtual InfluencerDiversityDEINarrative persuasionSource credibility theoryOnline influencer marketingAIAI-generated diversityTransportation into stories

저자

Sana Rehmat(University of Milan Bicocca, Italy)
Nadia Olivero(University of Milan Bicocca, Italy)
Alice Mazzucchelli(University of Milan Bicocca, Italy)

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