BEYOND PREMIUMNESS: THE MORAL MINDSET ADVANTAGE IN ETHICAL MESSAGING FOR CULTURED MEAT PROMOTION - koreascholar

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BEYOND PREMIUMNESS: THE MORAL MINDSET ADVANTAGE IN ETHICAL MESSAGING FOR CULTURED MEAT PROMOTION

Luis Arango, Felix Septianto, Nicolas Pontes

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URLhttps://db.koreascholar.com/Article/Detail/451241

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.21

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Cultured meatEthical messagingMoral mindsetGuiltPremiumness perceptions

저자

Luis Arango(The University of Auckland, New Zealand)
Felix Septianto(The University of Queensland, Australia)
Nicolas Pontes(The University of Queensland, Australia)

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