DEVELOPING A TYPOLOGY OF CUSTOMISATION AND PERSONALISATION IN FASHION: EXPLORING FOUR BUSINESS MODELS THROUGH A STUDY OF THE SWEDISH FASHION INDUSTRY - koreascholar

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DEVELOPING A TYPOLOGY OF CUSTOMISATION AND PERSONALISATION IN FASHION: EXPLORING FOUR BUSINESS MODELS THROUGH A STUDY OF THE SWEDISH FASHION INDUSTRY

Gabriella Wulff, Erik Gustafsson

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URLhttps://db.koreascholar.com/Article/Detail/451242

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.22

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

CustomisationPersonalisationBusiness modelsInnovationFashion

저자

Gabriella Wulff(The Swedish School of Textiles, University of Borås, Sweden)
Erik Gustafsson(Unit for Innovation and Entrepreneurship, University of Gothenburg, Sweden)

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