HOW DO CONSUMERS PERCEIVE eWOM REVIEW SEQUENCE? INVESTIGATING THE ROLE OF WEBSITE COLOR - koreascholar

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HOW DO CONSUMERS PERCEIVE eWOM REVIEW SEQUENCE? INVESTIGATING THE ROLE OF WEBSITE COLOR

Yudai Maruyama

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/451239

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
p.15

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

eWOMReview sequenceWebsite colorExperiment

저자

Yudai Maruyama(Ritsumeikan University, Japan)

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