CROSS-CULTURAL CONSUMER RESPONSES TO SUSTAINABLE FASHION ADVOCACY BY GREEN INFLUENCERS ON INSTAGRAM - koreascholar

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CROSS-CULTURAL CONSUMER RESPONSES TO SUSTAINABLE FASHION ADVOCACY BY GREEN INFLUENCERS ON INSTAGRAM

Rubab Ashiq, Marie Haikel-El-Sabeh, Kim Songmee

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URLhttps://db.koreascholar.com/Article/Detail/451237

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Global Fashion Management Conference

2026 Global Fashion Management Conference at Madrid (2026.07)
pp.8-12

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

ConsumersInfluencersSustainabilityFashionInstagramCross-cultural

저자

Rubab Ashiq(University of Leeds, UK)
Marie Haikel-El-Sabeh(Institut Mines-Télécom Business School, France)
Kim Songmee(The Hongkong Polytechnic University, Hong Kong)

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