Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul

1.

2021.11 구독 인증기관 무료, 개인회원 유료

CONSUMERS’ PERCEPTIONS OF UPCYCLED LUXURY FASHION: COMPARISON TO GENERIC LUXURY FASHION

Byunghyun Hwang, Sean Lee

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul pp.23-26 글로벌지식마케팅경영학회

Research aim of this study was to understand consumers’ perceptions of upcycled luxury fashion using previous collections and remnant materials through a comparison with consumers’ perceptions of generic luxury fashion. Rarity would be a keyword for upcycled luxury fashion using previous collections. Besides, environmental consciousness is relatively less significant for upcycled luxury fashion.

3,000원

2.

2021.11 구독 인증기관·개인회원 무료

ATTRIBUTES OF DIGITAL FASHION SHOW AND LUXURY BRAND EQUITY AND PURCHASE INTENTION

Hyesu Yun, Sang Jin Kim, Eunju Ko

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul p.27 글로벌지식마케팅경영학회

3.

2021.11 구독 인증기관·개인회원 무료

FASHION BRAND COLLABORATION STRATEGY AND AVATAR IMAGE TYPE IN METAVERSE

Yeonseo Park, Eunju Ko, Sangjin Kim

Global Fashion Management Conference 2021 Global Fashion Management Conference at Seoul p.28 글로벌지식마케팅경영학회

4.