THE EFFECT OF SELF-RELATED EXPERIENCE TO ATTENUATE MISBEHAVIOR ON INTENTION TO REUSE THE PLATFORM OF ACCESS-BASED CONSUMPTION - koreascholar

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THE EFFECT OF SELF-RELATED EXPERIENCE TO ATTENUATE MISBEHAVIOR ON INTENTION TO REUSE THE PLATFORM OF ACCESS-BASED CONSUMPTION

Joonheui Bae, Dong Mo Koo

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410195

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.47

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

access-based consumption psychological ownership self-related experience responsibility bad behavior

저자

Joonheui Bae(Kyungpook National University)
Dong Mo Koo(Kyungpook National University)

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