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THE EFFECT OF SELF-RELATED EXPERIENCE TO ATTENUATE MISBEHAVIOR ON INTENTION TO REUSE THE PLATFORM OF ACCESS-BASED CONSUMPTION

Joonheui Bae, Dong Mo Koo
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  • URLhttps://db.koreascholar.com/Article/Detail/410195
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Global Fashion Management Conference
2021 Global Fashion Management Conference at Seoul (2021.11)
p.47
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
access-based consumptionpsychological ownershipself-related experienceresponsibilitybad behavior
저자
  • Joonheui Bae(Kyungpook National University)
  • Dong Mo Koo(Kyungpook National University)
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