EFFECTS OF PERSONA SELF-CONGRUENCE ON LUXURY BRAND ATTACHMENT IN THE METAVERSE - koreascholar

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EFFECTS OF PERSONA SELF-CONGRUENCE ON LUXURY BRAND ATTACHMENT IN THE METAVERSE

Juran Kim, Seungmook Kang, Joonheui Bae

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/410189

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Global Fashion Management Conference

2021 Global Fashion Management Conference at Seoul (2021.11)
p.29

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

luxury brand attachment luxury brand attitude self-congruence Metaverse

저자

Juran Kim(Jeonju University)
Seungmook Kang(Jeonju University)
Joonheui Bae(Kyungpook National University)

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